B. Simone discusses downgrade from shopping at Bloomingdale’s to H&M amid income decline

The social media star admitted she’s now closely monitoring her bank balance—a stark change after years of comfort.

Her financial decline follows a series of controversies that hurt her income streams. Once drawing roughly $1 million per month, her earnings plunged to around $10,000 monthly after she criticised traditional employment and became embroiled in a plagiarism scandal linked to her book Baby Girl: Manifest the Life You Want. These events triggered sponsorship losses and undermined her credibility.

Further complications emerged when friend Shekinah disclosed she endured serious financial hardship—unemployment, a repossessed car and reliance on family—while B. Simone maintained a more generous public image. The contrast struck many as insensitive, intensifying scrutiny of her recent emotional admission.

Behind-the-scenes, much of B. Simone’s income came from YouTube ads and sponsorships. Months of erratic revenue—ranging from hundreds to a few thousand dollars—combined with severed partnerships, left her finances unstable.